There have been some assumptions in the press today about Frozen Planet, that I don’t feel are a true reflection of how the show has been sold and marketed around the world, so I wanted to provide some clarity.
The first six episodes of Frozen Planet have a clear story arc charting a year in our polar regions and are narrated by David Attenborough, who appears briefly on camera in the opening episode. In non-English speaking countries, this out-of-shot narration is the preferred way of buying documentaries as it gives broadcasters the opportunity to voice-over in the relevant local language, without having to re-edit the programme.
The seventh and final episode of the series “Frozen Planet: On Thin Ice” is presenter-led with David Attenborough in shot. Although it is filmed by the same team and to the same production standard, this programme is necessarily different in style. Having a presenter in vision requires many broadcasters to have the programme dubbed, ultimately giving some audiences a very different experience. It is for this reason and not the content – that we market the episode separately, giving broadcasters the flexibility in how they schedule the programme.
The fact that the vast majority of broadcasters have licensed the Frozen Planet:On Thin Ice episode is testament to the appeal of David Attenborough.
Frozen Planet: On Thin Ice will be broadcast as with all the other programmes at 9pm primetime on BBC ONE. This episode will be available on all BBC Worldwide’s international DVD’s.